Varun Rampal

Microsoft has officially launched its new campaign against Apple.

The television advertisements make fun of Apple’s ‘coolness’ and social acceptance & targets the higher price of Macs versus PCs. Apart from the price difference I don’t know why how PC could be better. PC’s are generally cheaper because they’re mass produced whereas Mac’s are custom made so the entire cost of a Mac from conception to completion is much more expensive.

But the extra price tag is definitely worth it. I use a PC at work but a Mac book at work and have never had the famous PC problems of ‘crashing’ – guaranteed Steve Jobs would never have a product launch where the product crashes like Windows 98. Watch the below video when Windows 98 crashed

The upside of these advertisements is Microsoft is finally taking some risks. They’ve been seen as the dinosaur and uncool company that cant connect with consumers the same way Apple can. Consumers go crazy for Apple products – iPhone, iPod etc but no one goes crazy for the Vista? Maybe this will be the start of how Microsoft starts communicating with its consumers better

Watch the new Microsoft television advertisement below